👈 back

What

• A direct-to-consumer brand selling houseplants to millennials online

Background

• Moving a lot between apartments and experiencing the friction of decorating them with plants, together with two friends I came up with the idea to launch a plant-focused D2C e-commerce brand
• Within a few days we set up an online store, developed the brand, launched a performance marketing campaign, and sold the first plants
• We ultimately abandoned the idea to focus on other projects but I learned a lot about operations and performance marketing

The visuals, color overload...

The Instagram, product features + reposts...

The catalogue, hefty price tags for nifty plants...

... and a glimpse behind the scenes (shooting time in the student dorm)